01 / THE BACKSTORY
They predicted the future.
The internet made it a joke.
“You'll own nothing. And you'll be happy.” A phrase associated with a 2016 future-facing essay and a World Economic Forum video became a life of its own online. Screenshots. Debates. Endless memes.
We took the phrase literally. Meet NOTHING: our take on a familiar internet phenomenon, on NEAR. Same punchline. A new home. This time, NOTHING is the name.
